Owner - Strategic Planning, Branding & Marketing Development
Christine Coletta has been in the wine industry since 1990 and was instrumental in the development of the BC wine industry through the establishment of the VQA program, later working on dozens of BC wine brands and marketing programs. Recognized as one of Canada’s most astute marketers, Christine is responsible for all Okanagan Crush Pad client branding, marketing and communications.
Steve Lornie has spent his entire 38-year career in the construction and development industry, and as such he was the one who expertly oversaw the construction of the winery, and is responsible for ongoing site management. Now that construction is completed he can hang up his hammer and act as General Manager, guiding the business and finances of Okanagan Crush Pad.
Okanagan Crush Pad's operations manager Julian Scholefield has worked in the wine industry for more than 15 years, where he has overseen the planning and logistics for myriad wine festivals and events, as well as wine competitions in Canada and abroad. His relationships in the industry, eye to detail and logistical expertise make him an invaluable member of the team.
Originally from New Zealand, and with 29 vintages under his belt, crafting award-winning wine in Central Otago, California, Australia, and Oregon, Matt brings unparalleled insight and passion to the OCP cellar. Matt’s past experience in New Zealand included the creation of custom-crush wines for others, as well as his own label, De Vine Wines, which captured critical acclaim, including 96 points and five star reviews from MW Bob Campbell at Gourmet Wine Traveller.
Born on a farm in Victoria, our sparkling winemaker Jordan Kubek has been with Okanagan Crush Pad even before it had a roof (she was literally setting up tanks as the windows were being put in). Jordan’s passion is in sparkling wine and makes them in the traditional method and ancient method at Okanagan Crush Pad. When not in the cellar, Jordan can be found rock climbing, reading, dancing, snowboarding, and surfing.
To provide an international perspective and oversee viticulture and winemaking philosophy, Okanagan Crush Pad has engaged internationally acclaimed consulting winemaker Alberto Antonini. Alberto has a reputation for crafting some of the top wines in the world and is excited at the prospect of making wine in Canada’s Okanagan Valley, a place he calls “magnificent”.
David Scholefield has an earned reputation as one of the most discerning tasters and wine experts in Canada. He was the inspiration for our “cooperative” wine facility business model, which he first envisioned over a decade ago after visits to France and New Zealand. David brings his expertise to the projects, is one of the public faces of Okanagan Crush Pad, and acts as ambassador and spokesperson.
Based in Concepción, Chile, the much-in-demand Pedro Parra is one of only a handful of wine ‘terroir consultants’ in the world, and has been working with Okanagan Crush Pad since 2011. His main goal is to help the winery to recognize the specific micro units of terroir in the vineyard, with an eye to planting the right grapes that will produce dynamic wines of quality and natural character.
Other Key People
Theo Siemens - Vineyard Manager
Alison Scholefield - Brand Manager
Whitney Law - Marketing & Communications
Megan Solley - Cellar Hand
Tyler Knight - Vineyard Foreman
Mike West - Tasting Lounge Manager & Sales Agent Okanagan - 250.487.8635
Rebeka Eriksson - Sales Agent - firstname.lastname@example.org - 604.910.3369
Amy Hollenbach - Sales Agent - email@example.com - 778.686.6707