“From the Field to Market”

Okanagan Crush Pad has been established to be a one stop shop for the wine industry in British Columbia. Our goal is to provide assistance every step of the way from the field to the marketplace.

For the inexperienced, establishing a new vineyard, making wine, designing a label or putting together a sales strategy or business plan can be a very daunting task. There are many decisions to make with each step, impacting future market demand for your brand. Okanagan Crush Pad provides comprehensive services to help fill the gaps. Our vineyard management and winemaking team includes skilled industry consultants who can provide the assistance you need to make your wine while our marketing and communications experts can provide the tactics necessary to ensure its success in the market.

We are happy to provide you with any or all of the services listed below, please contact our team to put together your wish list and to start building your successful wine brand.

Vineyard Management Business Planning
  • Synchronizing the vineyard to the desired wine style
  • Assess and ensure the wine style and business plan are coherent
  • Strategic and financial planning
  • Pricing and competitive analysis
Winemaking Licensing
  • Custom crush, fermenting and aging
  • Production material sourcing
  • Bottling and packaging
  • You can either use our onsite winemaker or just use our facility to make your wine
  • Aid in obtaining all required licenses
  • Name search and trade-marking
  • Assistance with joining trade associations
    BCWI, BCWA, BCWGC, BCGG, etc.
Branding & Marketing Sales & Distribution
  • Brand identity planning and strategies
  • Marketing and communications plans: development and implementation
  • Creative design – corporate branding and packaging
  • Promotional activities, event planning and product launches
  • Website development, e-communications
  • Media relations and social media outreach
  • Writing: press kits, press releases, newsletters
  • Sales channel strategies
  • Customer contacts and sales calls
  • Deliveries
  • Forms and payments
  • Accounting and reporting
  • Logistics and storage
  • Supply chain management
Route to Market
  • Strategic planning session with the OCP team
  • Business plans and the operational model are developed
  • The licensing process begins
  • Wine products, styles, volumes and price points are defined
  • Brand DNA and story is defined and a creative brand brief is developed
  • Name, logo, brand standards and the look and feel are generated
  • Product launch plan; marketing and communications plans are created
  • Packaging is developed and the materials ordered
  • Promotional materials and marketing vehicles are designed
  • Sales strategy and channels are determined
  • Product is launched