Christine Coletta, Co-Founder
CHRISTINE COLETTA, and her husband Steve Lornie are the founders of Okanagan Crush Pad, a family-run winery located in Summerland, BC, that is home to their Haywire, Narrative, Free Form and Bizou + Yukon labels. Christine started her working life in the restaurant industry in Vancouver where she was first introduced to wine. Years of volunteering with the wine industry sealed her love – not only of wine, but the people in Vancouver’s wine trade. In 1988 she was part of the team that designed and launched the Serving it Right program. In 1990, she was offered a job she could not refuse – to revitalize British Columbia’s tiny, floundering wine industry. She went on to spend nine years as the founding executive director of the BC Wine Institute and Wines of Canada where she was instrumental in establishing the region’s appellation system and growing market share. She then spent 14 years consulting in the field of marketing, branding and communications and had the privilege of working with many global and domestic wine brands including Wines of Australia, Wines of Chile, and the Washington Wine Commission.